Brace yourselves for this one...
Yes, that's right. I'm offended.
I'm offended by the use of Christmas in advertising campaigns. My mother just emailed me a this article about the efforts made to force stores to use "Christmas" in their advertising.
Now take a step back and look at this picture. Now answer two questions for me:
- What is a store like Target all about?
- What is Christmas all about?
Answers that I hope you give:
1. Target et al. are about commercialism and materialism. (I won't say capitalism because that's a loaded word and I don't want to deal with the virtues or vices of economics at the moment.) Now, on a more subtle level there Target el al. encourage child labor and other social injustices (which may or may not be tied to capitalism). Products sold encourage the vanity, corporealism, consumerism, waste, greed, pride, etc (I could go on all night) that plague American society.
2. Christmas is about the birth of Christ. It is one of the most important feasts of the year.
Now, I'm not going to bother typing out what Christ is all about. I am pretty sure my fine readers know.
So, I see a huge conflict here between Target et al. and the religious nature of Christmas.
This being noted, do we really want these stores to link themselves with the Blessed day of Christmas through their advertising?? Personally, I am bombarded with advertising everyday. Some of it is scandalous (as I look at the ad for the Victoria's Secret Fashion Show on my email page) and Christmas should not be linked with it!! I do not want to see that ad claiming "Watch Victoria's Secret's CHRISTMAS fashion show tonight!!!" with these mostly naked women. Would Our Lord want to see that? Does He want that connected to Him? I think not.
Now are Target ads that bad? Well not really, but I don't want them USING the birth of CHRIST as a MANIPULATIVE TOOL to SELL MORE.
Stuff like this:
Disclaimer: I would however like to note that this is a different issue than greeting each other (people on the street, cashiers to customers, etc) with Merry Christmas or Happy Holidays or Happy Hanukkah, or Happy Solstice, or Happy Snowboots and Ski Poles Day. That's a different can of worms.